If you took the topography of Tennessee and rendered it as rhythm, it might resemble the music of Shi Eubank.

The singer, songwriter, and producer leans into the vast peaks and valleys of old school country storytelling only to pick up the pace with a confident hip-hop cadence punctuated by street savvy and rock ‘n’ roll spirit. At the same time, he instantly captivates with novel-worthy narration and the kinds of hooks that arenas are made for.

Now, he introduces himself and his signature style with a series of independent singles in 2025 and much more to come.

“Tennessee has always been home, and it’s definitely influenced who I am,” he states. “I lived two lives as a kid. I’d run around out in the sticks. Afterwards, I’d come back to the city and get in and out of all kinds of shit with my friends in the hood. The music is what I’ve been through and who I am. It’s a true story.”

That story starts in Memphis where Shi “grew up dirt poor” in a neighborhood made famous by Quinton “Rampage” Jackson. As a kid, he gravitated towards a wide variety of genres. Dad introduced him to Southern Rock staples such as Lynyrd Skynyrd, while mom played the likes of Garth Brooks, Billy Ray Cyrus, and John Denver. Simultaneously, he discovered old school hip-hop a la Three 6 Mafia, A Tribe Called Quest, and OutKast in addition to Nirvana, Incubus, and Red Hot Chili Peppers. A turbulent youth brought him to the mountains of East Tennessee in order to “keep out of any more trouble.” By 2017, he found his way to Nashville where he planted roots. By day, he paid the bills as an entrepreneur, launching a successful roofing company. However, music called to him louder than ever during this time.

“It was in the back of my mind from the beginning,” he reveals. “Eventually, I wrote a couple of country songs. I thought, ‘This sounds natural to me.’ I started working with some friends, and everything clicked.”

He cooked up songs out of his home studio, pulling all-nighters with a bevy of close collaborators. Developing a distinct sonic identity, they channeled tried-and-true country songcraft spiked with rock attitude and rap beat-craft.

“I call it ‘Shi Country’,” he says. “I’m never going to pigeonhole myself. The sound is built to evolve.”

Among many highlights, “Whiskey Supernova” immediately intoxicates. Anchored to a thick drum groove, his voice cruises over slide guitar and organ as he confesses, “I’m a whiskey supernova, burning out.”

“I’ve had relationships in the past where your significant other is always thinking you're doing something crazy, when you’re probably just at a bar talking about cars and sports with your buddies,” he goes on. “You’re like, ‘I'm not running the streets. Chill!’”

Acoustic guitar wraps around finger-snaps on “Bar Back.” His nimble rhymes give way to an 808 thump as he warns, “Get him gone or I’m gonna kick some ass. I’m’a need my bar back.”

“You’re trying to move away from someone who isn’t healthy for you,” he elaborates. “Still, this person shows up to the places that mean the most to you in an attempt to rile you up. The song basically says, ‘Hey, this is my space. Go find your own shit.’”

Then, there’s the raucous “None Of My Business.” Its booze-drenched bounce culminates on a chantable chorus, “Ain’t no shot I remember this bender, Jack as my witness…What I do when I drink ain’t none of my business.”

“If you’re going to party with me, you need to remember I’m not taking responsibility for my actions,” he chuckles. “You can’t reprimand me after it goes down.”

“Roots” hits especially close to home. “It's about sticking to your guns,” he states. “I always do what I say I’m going to do. No matter if I lose everything, I’ve got to be a man of my word. It’s a value my dad, grandfather, and all of the men in my family have stuck to. It means the world to me.”

In the end, Shi’s unapologetically himself, and there’s nothing more country than that.

“To me, country is about being authentic and original,” he leaves off. “I’m going to be honest about my failures, successes, and everything in between. That’s why I do music.”